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Unlike most material handling suppliers in the Serbian market, QSLIFT (Qiangsheng Machinery D.O.O.) is a dedicated manufacturer of warehouse material handling equipment, not merely a distributor. Fifteen years ago, QSLIFT’s factory in China was already a key supplier for several top-tier international forklift brands. Over the past decade and a half, our OEM/ODM services have served a global clientele, spanning both domestic and international markets. The following case study highlights a landmark collaboration initiated at the end of 2025 between QSLIFT and SANY Group.
About SANY Group
SANY Group is one of China’s most renowned construction machinery manufacturers and a major global player in heavy equipment. Listed on the Shanghai Stock Exchange in 2003 (Stock Code: 600031), SANY specializes in the R&D, manufacturing, and sales of engineering machinery, standing as a representative enterprise of China’s equipment manufacturing sector.
Strategic Agreement & New Product Launch
On December 22, 2025, QSLIFT’s Chinese manufacturing base, Zhejiang Changxing Qiangsheng Machinery Co., Ltd., officially signed a strategic cooperation agreement with SANY Robotics. The signing was accompanied by a ceremony marking the rollout of new jointly developed products.
Mr. Shen Genyan, Chairman of Zhejiang Changxing Qiangsheng Machinery(QSLIFT), expressed his sincere gratitude to all attendees who visited the Changxing headquarters to witness the strategic partnership awarding and the new product launch "The global forklift industry is accelerating its transition toward electrification and intelligence, with electric forklifts now commanding over 70% of the market share," stated Chairman Shen. "Through this partnership, QSLIFT will join forces with SANY to deeply integrate new energy and intelligent technologies, creating a new generation of smart logistics equipment to jointly explore global markets."
Shared Vision for Global Expansion
Currently, SANY Group adheres to its strategy of "Globalization, Digitalization, and Low-Carbon Development." In the first three quarters of the year, SANY achieved sales of approximately RMB 150 billion (approx. $21.8 billion) with overseas markets contributing 50% of this total.
Significant progress has been made in SANY’s robotics division:
Current Year: Expected forklift sales of 5,000 units, covering 55 countries.
Next Year: Expansion planned to reach 90 countries.
Future Focus: Concentrating on new energy and unmanned technologies to build high-end smart logistics equipment.
Goal: Achieving an output value exceeding €63 million within three years.
Chen Yu, Director of the Light Forklift Division at SANY Robotics, introduced the company's latest light forklift solutions.
Collaboration Synergy.
Both parties will leverage QSLIFT’s deep manufacturing expertise and market insights in niche segments such as electric pallet trucks and electric stackers, combining them with SANY’s global resources and advantages in intelligent technology. The goal is to deeply integrate core technologies in new energy, intelligence, and automation to co-create higher-end, smarter logistics equipment products.
Four Models of Electric Stackers Jointly Developed and Designed by SANY and Qiangsheng Machinery
Expanding Presence in Europe: The Serbia Hub
In the second half of 2025, QSLIFT established its European warehouse in Belgrade, Serbia. We are confident that this new Serbian office enables us to provide faster, more convenient products and services to our distributor partners and key clients across Europe.
